BVM Sports covers local, national, and international sports in one place. Since 2021 we've shipped 200+ features into its tangled legacy codebase, while quietly rebuilding the architecture underneath.
The platform ran on highly coupled, complicated legacy code, the kind where one change can ripple somewhere unexpected. BVM needed a steady stream of new features and a faster, more reliable site, without a risky big-bang rewrite or downtime that paying customers would notice.
Add 200+ features without destabilizing the platform
Refactor toward a cleaner architecture, in parallel
Handle a massive volume of news and live data
Make pages genuinely fast
Instead of rewriting everything at once, we built a well-structured layer over the old code and routed new requirements through it. New features ship from the clean side, and the legacy code can be switched off piece by piece, without customers noticing.
Sports content moves fast, and there's a lot of it. We processed a wave of more than 1.5 million news items, built a news hub for 30,000+ teams, and rolled out a real-time scores widget to keep them current, with content tailored to each reader's location.
We took page speeds from sluggish seconds down to milliseconds, and grew visits with better SEO and search visibility.
A loosely-coupled design replaced the tightly-wound legacy code, making changes safer and testing far easier.
The content team can publish far more, in a more engaging way, and readers get sports news tuned to where they are.
We're good at this: shipping new features while quietly modernizing the foundation underneath. No big-bang rewrite required.